Revealing

Insight:

My peers and I chose to focus on the idea of ones mask and anonymity; people are more willing to do or say things when their identity is unknown and there are no consequences to be faced.

Idea:

A survey, allowing people to anonymously 'reveal' things about themselves which they would otherwise be afraid to share was conducted. These then were turned into wearable pieces. By 'wearing' these words and thoughts for all to see, Revealing aims to normalise such thoughts and feelings and show people that they are not alone.

Reach:

As a lot of fashion based labels publish their contents online, two photoshoots with the created garments were done which were then hosted on an interactive website which can be viewed here. Within the garments themselves, QR codes have been included which link back to mental health care resources which also doubles up as both the logo of the brand.