Greener Home Project

Informative materials for the UK GOV ECO 4 Grant. ↓

#GHP #GovernmentECO4 #InDesign #Illustrator #AfterEffects

The Brief:

As a Digital Marketing Executive under Greener Home Project’s marketing team, I was tasked with producing various informative materials for the company and the UK Government’s ECO 4 grant. The content aimed to provide insight and clear up any uncertainties in regards to the grant or the associated equipment such as the Air Source Heat Pump.

Insight, Idea & Reach:

Many families of various age ranges and circumstances could qualify for these free of charge grants but not everybody is aware of them, the eligibility requirements or second doubt the validity of the grant. These promotional materials will extend out across various platforms such as print, social media and mail in order to reach the varied target audience. Relevant research was conducted to provide GHP with a brand refresh of greens and an accent colour of purple in order to elevate their existing designs and to replicate their trustworthy and easily accessible services through their contents copywriting.

Air Source Heat Pump 101:

GIF of illustrated Air Source Heat Pump providing heat in different weather conditions.

GIF of illustrated home showing where the energy from an Air Source Heat Pump goes.

GIF of illustrated thermometer raising in temperature and a bathtub with a duck and floating bubbles next to it.

GIF of illustrated boiler and Air Source Heat Pump both providing radiators with heat, showing that an Air Source Heat Pump requires less energy to provide the same amount of radiator generated heat.

Sections from ‘Air Source Heat Pump 101’, explainer video of how an Air Source Heat Pump works and it’s benefits.

Free Eco Home Upgrades:

It’s as easy as 1, 2 3- the Free Eco Home Upgrades leaflet is a quickfire way to get all the essential information regarding the ECO 4 grant, the benefits of it and the application process through the GHP team.

A total of 65,000 leaflets were printed and distributed across Greater Manchester with a focus on Bolton as conducted research had found that many within this area could benefit from the grant.